Appreciate The Earth Friendly Nature Of Water Based Screen Printing Done On Your Apparels

When you sell custom mens apparel USA with screen prints done with water based inks, remember that you are not just selling the shirt; you are selling the ink too. Thus, it becomes important that you offer it as a packaged solution. If you are able to sell a better quality shirt along with a better quality print, you’ll exponentially increase your profit margin.

Capitalize on your green print thumb to create preference. Show pictures of your shop. Explain how you can wipe up your ink with water, instead of chemicals. Tell your customer all about how the ink you use is PVC and phthalate free, CPSIA-approved for children’s wear, and the same type of ink big brands use to get their high-quality prints. See how it impacts their decision to make you their shop of choice.

Charge what you are worth, offering a premium product at a premium price. Your work will be worth it, if you can prove to the customer it is better, then don’t be afraid to get paid for it. Printing water based inks isn’t the easiest way to print. It is, however, the more earth friendly and consumer friendly way to go. Printing out or having samples available of both water based and plastisol prints will help you make your case for water based with your customer. Let them feel the difference in the design and the garment. Let them see that that not only are you a good printer, but a smart one that is looking out for the environment. Your quality and values will speak for themselves. This will let you charge for that premium print at a premium price.

Water based printing is certainly good for customers. Customers want water based prints. To say they are indistinguishable from plastisol wouldn’t be accurate. They are distinguishable, in the sense that they offer all of the benefits of plastisol, plus a superior look and feel. Your customers deserve the best, and water based delivers.

Water based printing is good for the environment. Not only are water based inks water-soluble, they’re CPSIA-approved. Which means you can say yes to more jobs, and you can feel great about it. Water based printing is good for you too. It opens up new business and creative opportunities for you that will allow you to differentiate in the market and succeed. Water based prints require less supplies and sell for more, increasing your margin exponentially as you grow.

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