Appreciate The Earth Friendly Nature Of Water Based Screen Printing Done On Your Apparels

When you sell custom mens apparel USA with screen prints done with water based inks, remember that you are not just selling the shirt; you are selling the ink too. Thus, it becomes important that you offer it as a packaged solution. If you are able to sell a better quality shirt along with a better quality print, you’ll exponentially increase your profit margin.

Capitalize on your green print thumb to create preference. Show pictures of your shop. Explain how you can wipe up your ink with water, instead of chemicals. Tell your customer all about how the ink you use is PVC and phthalate free, CPSIA-approved for children’s wear, and the same type of ink big brands use to get their high-quality prints. See how it impacts their decision to make you their shop of choice.

Charge what you are worth, offering a premium product at a premium price. Your work will be worth it, if you can prove to the customer it is better, then don’t be afraid to get paid for it. Printing water based inks isn’t the easiest way to print. It is, however, the more earth friendly and consumer friendly way to go. Printing out or having samples available of both water based and plastisol prints will help you make your case for water based with your customer. Let them feel the difference in the design and the garment. Let them see that that not only are you a good printer, but a smart one that is looking out for the environment. Your quality and values will speak for themselves. This will let you charge for that premium print at a premium price.

Water based printing is certainly good for customers. Customers want water based prints. To say they are indistinguishable from plastisol wouldn’t be accurate. They are distinguishable, in the sense that they offer all of the benefits of plastisol, plus a superior look and feel. Your customers deserve the best, and water based delivers.

Water based printing is good for the environment. Not only are water based inks water-soluble, they’re CPSIA-approved. Which means you can say yes to more jobs, and you can feel great about it. Water based printing is good for you too. It opens up new business and creative opportunities for you that will allow you to differentiate in the market and succeed. Water based prints require less supplies and sell for more, increasing your margin exponentially as you grow.

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Preparing A High Quality Screen Is A Pre-Requisitefor Water Based Screen Printing

When embroidery, printing and clothing companies do water based screen printing on your custom mens t shirts, they prepare a high-quality screen. Water based printing takes special care to achieve the kind of detail your prints deserve. Both water based ink and discharge can eat away at the edge of your stencil, turning your crisp prints fuzzy. But don’t worry as professionals choose a high mesh screen for a high-quality print. Choosing a higher mesh count prevents thinner water based inks from looking muddy. Mesh count decision is based on image detail and coverage area of your print. 

The larger the area and the less detail present in the design, the lower the mesh count (156 or 200 mesh). The higher the detail and smaller the coverage, the higher one can go in mesh count. Then the screen is degreased so that design can shine. The first step to a high-quality print is a clean screen. Degreasing removes any oils, dust and dirt from the mesh; all of which can cause issues in the adhesion of emulsion, such as pinholes and fish eyes. These issues are especially concerning when printing with water based inks, since the emulsion is prone to faster breakdown already. Starting with a well-degreased screen helps stencil last longer. Degreasing cleans the oils and chemicals off of the screen mesh, and absolutely keeps the stencil from breaking down over a print run. Choosing a water-resistant emulsion is the key to protecting a screen. 

All emulsion types are water-soluble at some level, but some more so than others. Using a water-resistant emulsion helps to avoid premature emulsion breakdown. For those extra-long runs, there are additional steps that can be taken to fortify emulsion to help prevent this. Hardening the screen improve its durability, especially during those long runs. Once the screen has been exposed, professionals have the option to take an additional step of hardening it. It can be done in a couple of ways. First, the screen is put on the back on the exposure unit and it is exposed again. This re-exposure process helps to harden any remaining soft emulsion. It is done after the image is washed away and the design is print ready. Secondly, it can be hardened with chemicals. Whether you use chemicals or just simply post-expose with UV light, this step is important to create a screen that that will last longer. The downside is that both of these steps make it more difficult to wash out the stencil during the reclaiming process. But it’s a small price to pay to prevent the screen from prematurely breaking down during the printing process.

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