When
you sell custom mens apparel
USA
with screen prints done with water based inks, remember that you are not just
selling the shirt; you are selling the ink too. Thus, it becomes important that
you offer it as a packaged solution. If you are able to
sell a better quality shirt along with a better quality print, you’ll
exponentially increase your profit margin.
Capitalize
on your green print thumb to create preference. Show pictures of your shop. Explain
how you can wipe up your ink with water, instead of chemicals. Tell your
customer all about how the ink you use is PVC and phthalate free,
CPSIA-approved for children’s wear, and the same type of ink big brands use to
get their high-quality prints. See how it impacts their decision to make you
their shop of choice.
Charge
what you are worth, offering a premium product at a premium price. Your work
will be worth it, if you can prove to the customer it is better, then don’t be
afraid to get paid for it. Printing water based inks isn’t the easiest way to
print. It is, however, the more earth friendly and consumer friendly way to go.
Printing out or having samples available of both water based and plastisol
prints will help you make your case for water based with your customer. Let
them feel the difference in the design and the garment. Let them see that that
not only are you a good printer, but a smart one that is looking out for the
environment. Your quality and values will speak for themselves. This will let
you charge for that premium print at a premium price.
Water
based printing is certainly good for customers. Customers want water based
prints. To say they are indistinguishable from plastisol wouldn’t be accurate.
They are distinguishable, in the sense that they offer all of the benefits of
plastisol, plus a superior look and feel. Your customers deserve the best, and
water based delivers.
Water
based printing is good for the environment. Not only are water based inks
water-soluble, they’re CPSIA-approved. Which means you can say yes to more
jobs, and you can feel great about it. Water based printing is good for you
too. It opens up new business and creative opportunities for you that will
allow you to differentiate in the market and succeed. Water based prints
require less supplies and sell for more, increasing your margin exponentially
as you grow.